Project Overview
Pink Pastel, a home bakery known for its delicious vegan treats and signature conchas, was born from my friend's passion for baking and her vibrant personality. Inspired to help bring her vision to life, I took the lead in redefining the Pink Pastel brand. I began by deeply understanding the bakery's values, audience, and goals. From there, I designed a fresh, modern logo that reflects the essence of the brand while standing out in a competitive market. I also developed a cohesive brand strategy to support future growth, focusing on expanding its reach, boosting sales, and building a loyal customer base. Through thoughtful design and strategic planning, I created a visually compelling brand identity that resonates with Pink Pastel's audience and positions the bakery for success. This project is a reflection of the steps I took to combine creativity and strategy to help elevate Pink Pastel’s potential.
